Fishing where the fish are

According to research presented at the Resource Alliance Conference on Online Fundraising 2013, 79% of people reach for their phone within 15 minutes of waking. (And this figure increases to 89% for the under 24 age group!)

What are they doing? Checking for messages and missed calls ... communicating via What's App ... searching on Google ... updating their Facebook status ... tweeting ...

If you want to engage with people, you need to hang out where they are - on Facebook, Pinterest and Twitter.

  • The average Facebook user has 238 friends
  • The fastest growing segment is women age 55-65
  • 50% of users login every day
  • The average user spends 700 minutes per month logged in
  • 92% 'like' a charity or cause
  • 69% have 'liked' posts by a charity
  • 48% have shared a charity's posts or links

    So it makes sense to use Facebook to:

  • Send people to your website (to read a story or make a donation)
  • Send people to your donate page
  • Ask people to sign a petition
  • Ask people to vote for something
  • Promote a competition
  • Ask their opinion
  • Promote peer-to-peer fundraising