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GROW YOURDIGITAL
FUNDRAISINGWork with the experts
Our suite of online services helps you connect to donors and potential supporters and raise more money online.
Trust our 15 years' experience, proven track record and unique skillset to develop the right messages for fundraising success.
Websites
Customised, donor focused and SEO friendly websites – with integrated online payment facilities and systems to record and manage donors/donations.
Content Management
Development of effective online fundraising campaigns, professionally researched and written lead generation blogs and other website content.
Bulk email communication
Professionally written and designed mobile friendly emailers. Address list management and website subscription forms. Please note that we do not supply commercial email address lists for clients' use.
Social media management
Creation and management of social media profiles, digital fundraising advertising campaigns. Social media content strategy and management.
Google Non-Profit Grant
Grant application and management, creation of search ads and ongoing monitoring to ensure compliance with Google criteria for non-profit grants
Audits and Analysis
Existing websites evaluated and improvements suggested. Ongoing evaluation of digital activities to ensure growth and development.
About us
A former advertising copywriter, Sheila McCallum began her fundraising career at Downes Murray International, under the mentorship of fundraising 'guru' Terry Murray.
She thrived in the direct response environment, where you quickly learn what works and what doesn't, simply by measuring results.
After more than ten years as creative director of DMI, Sheila moved into the digital space; she built her first website in 2003 and left the company to pursue her passion for digital fundraising in 2008. She thrives in the rapidly changing digital space and embraces evolving technologies with enthusiasm.
Although the company remains small, Fundraising Online makes use of specialist freelance developers to provide clients with a complete service. All work is personally overseen by Sheila, who also continues to write fundraising copy for a number of non-profit clients. She believes that while the digital world offers a multitude of technical advantages, the real tools of the trade will always be words.
Recent work
Operation Smile South Africa
- August 2022
project description
Operation Smile South Africa wanted their site revamped to make it more appealing to visitors, focus on funding needs, and highligh the difference donors can make. We introduced brighter colours and images that speak for themselves, and rewrote the content so it speaks directly to potential donors.
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Client
Operation Smile South Africa
Tafta
- April 2022
project description
This site for The Association for the Aged was designed to accommodate numerouus different audiences. A 'newsy' magazine format was used to showcase information on various accommodation options and services, as well as promoting the concept of active ageing and establishing Tafta as thought leaders in the aged sector.
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Tafta
KZN Care Association
- September 2021
Project Description
This website has a bold, modern design optimised for mobile access, as well as a built-in donation system for tracking donors and donations.
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Client
The KZN Care Association
Sinomlando
- February 2021
Project Description
This website was many months in the making as we worked extensively with the client to develop and fine-tune the entire strategy for the organisation, so that the website content could acurately reflect the scope of their work.
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Client
Sinomlando Centre for Oral History
Durban Child & Youth Care Centre
- July 2019
Project Description
The challenge was to create something playful and fun, in keeping with the focus on children, and yet convey the organisation's professionalism and expertise in the field of child care.
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Client
Durban Child & Youth Care Centre
Society of St Vincent de Paul
- October 2018
Project Description
Whilst many individual St Vincent 'conferences' have their own online presence, this new site for the National Office gives a holistic overview of the ethos of the society and the way in which it takes its good works into communities throughout the country.
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Client
Society of St Vincent de Paul
Siyabonga Africa
- August 2017
Project Description
Added to our portfolio in 2017, this new site for Siyabonga Africa makes use of large, powerful images to showcase the organisation's sterling work in community upliftment and poverty relief.
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Client
Siyabonga Africa
Little Eden
- January 2017
Project Description
This full-width site, with its impactful images of children cared for by the organisation, was launched in January to coincide with Little Eden's 50th Anniversary – celebrating half a century of providing exceptional residential care to children and adults with profound intellectual disability.
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Client
Little Eden
SPCA Durban
Speaking for animals
- September 2015
project description
This 'mobile first' website for the Durban & Coast SPCA uses a full width stretch format to create optimum impact for smart phone visitors. Interactive features include modal windows, photo competition upload, online voting, pet adoptions, donations, e-cards, etc.
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SPCA Durban & Coast
Archdiocese of Durban
- March 2016
project description
The Zulu Missions is a project of the Archdiocese of Durban, which encourages financial support from donors in the USA, Canada, UK & Ireland, for underprivileged people living predominently in rural areas served by Catholic mission stations.
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Archdiocese of Durban
Child Survivors of Crime
- December 2015
Project Description
A simple yet efficient online presence was created for this non-profit, which relies predominently on corporate support.
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Client
Child Survivors of Crime
Our Clients
Many of our clients have been with us for over ten years. We strive to build long-term relationships based on trust and results.
I have spent the weekend at a National Council meeting. There were many compliments about our website. Congratulations from all for doing such a wonderful job.
The website is a huge hit – I have had so many positive comments. Also had 4 new enquiries in 3 days.
I LOVE LOVE LOVE, thank you for always doing such an amazing job for us!
Thank you SO much for your effort with this campaign. I do appreciate the work that you and Lauren do with us.
Brilliant as always – thank you
Well done! Excellent website – user friendly and working like a charm!
I'm impressed with how you grasped the technology challenge and used it so effectively in fundraising. My admiration for your ability has only grown over time.